Training videos and Learning modules
The purpose of training videos is to help people learn to know or do something. We’re not in the entertainment or self-expression business like Hollywood is. We’re in the teaching business.
You need to package learning in a way that the learner can immediately focus on what is to be learned without distraction.
Internal training can be a chore for executives and employees alike, and training initiatives aren’t as effective if the staff isn’t properly engaged. For a business to reach its full potential, it has to provide professional development and training.
There aren’t many slam dunks in business. Usually, it’s a choice between cost or effectiveness. Thankfully, you don’t have compromise either if you want to create training videos. You can save money and give people want they want in one fell swoop.
Companies like Microsoft have used video to slash their classroom training costs. Training costs were cut from $320 per person to just $17 per person with video — a saving of $303 per person. Other brands, like IBM, Dow Chemical and Caterpillar Inc., have all generated a return on their investment with video learning compared to traditional in-person training. IBM saved $579 million in the first two years of its video learning program, with 40 percent of those costs saved from travel and lodging expenses.
And we haven’t even mentioned that people like video better than other marketing methods. According to Forrester Research, 75 percent of employees prefer to watch a video than read an article, document or email. Moreover, video increases retention by 35 percent.
Interestingly, video can also improve your organization’s ability to recruit millennials. Eighty-seven percent of young executives prefer to work for companies that are video-savvy.
It seems, then, that video works great for all these reasons and more. But let’s stop talking and start watching, so you can see this powerful marketing method in action.